By the end of 1910, American engineer and financier Dr. Fredrick Stark Pearson was beginning to see his investments in Mexico paying off. He had invested heavily in Mexico looking to profit from the extensive forests in the Sierra Madre mountains. His group owned in excess of 2.6 million acres of timberland. Pearson constructed the town of Madera to operate a lumber mill (hence the name). Further north another sawmill was constructed and the town of Pearson (present-day Mata Ortiz) originated. Both towns were along his railroad line making lumber shipments to El Paso easy. Pearson’s holdings included the Mexico Northwest Railroad (NorOeste de México). To complete his route, he had constructed a rail line from Juarez to Casas Grandes, Pearson, and south over the mountains to Madera where it swung east to Chihuahua City and joined the Nacionál de México line returning north to Juarez. Although no longer in use, the original rail bed south from Casas Grandes is clearly visible today and much of it serves as a one-lane road. In Mata Ortiz, one building shows the faint outline of the town’s original name while the original train station building still stands and is in use today.
Pearson’s business timing was terrible as the Mexican Revolution started in 1911. The Mexico Northwest Railroad tried desperately to stay out of the conflict but this proved impossible. As the lines separating government-held and revolutionary-held territories moved back and forth, the railroad was forced to serve whomever ruled at that time. Naturally the opposing side did its best to undermine that advantage. The result was an on-going series of